Lexus is the luxury vehicle division of Toyota based in Japan since its creation in 1989 enjoys a very positive reputation based on the quality of their products.
In 1983, the president of Toyota Motor Corporation, Eiji Toyoda, challenged his managers to develop the best luxury car in the world. He was involved in this project the work of 1,400 engineers and 2,300 technicians, and 450 prototypes. Thus was born the first Lexus, the LS 400, a quiet and sophisticated vehicle, which caused quite a stir among consumers. Launched in 1989, has a prominent position for its modern technology and design. Since then, Lexus continues to develop luxury cars to meet the needs of consumers who demand the ultimate in safety and performance, respecting the environment.
The word "Subaru"is the name in Japanese, the Pleiades star cluster, which is represented on the company logo. Despite Subaru being a small company in the automotive sector, compared with many of its competitors, Subaru has been a highly profitable company for many years. It is notable for its production of conventional cars (three-volume, station wagon / van and "hatch") with 4X4 wheel drive (in fact, in many markets it serves, the only supply vehicles of the brand is available with this type of traction , Besides using boxer engine with 4 cylinders opposite pairs.
The vehicles are known in the Subaru turbocharged versions of the Legacy and Impreza models. Modified versions of its model WRX and Subaru Impreza WRX STi have been competing for years with success in rally events, such as the World Rally Championship.
Recently, Toyota bought the stake that GM had about Subaru, and created a technology alliance in which they share several components. While Toyota will use Subaru's factories in the United States, the Subaru will use Toyota hybrid to technology. On April 10, 2008 Toyota and Fuji Heavy Industries, Subaru's parent, announced a deepening of its cooperation program, which will encompass the joint development of a sporty compact models and providing for Subaru .